6 Types Of Ads Commonly Used In Mobile Games
There are two types of mobile games in general: paid games and free-to-play games. Generating revenue from paid games is much more straightforward. The more users who buy and install the game, the more money developers make. It’s as simple as that. Some paid games offer only one-time transactions. Meaning, they don’t have in-app purchases. Free-to-play games, on the other hand, need alternate avenues to earn money . The most common are in-app purchases, which are basically add-ons or optional content that enhance the gameplay in one way or another. They are usually designed to make the game easier and give paying users overpowered advantages over non-paying users, hence the term “pay-to-win.” Another popular way developers make money off their games is through advertisements. Ads are often frowned upon by users because they are simply annoying to look at. Some ads also break the flow of the game content. But when done right, ads are an excellent and reliable avenue for devel...