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Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition. It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%. So what is branding and how can your small business develop a brand that works? A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small busi

Do you want to start up an online business but you are having a hard time to fit it in your busy schedule? Many of us go through this. We become overwhelmed and find it difficult to fit everything we need to do in the time frame we have available, it is all too hard!. If you are at that point in your decision making regarding starting your own online business, then make sure you read this article which will provide you a two­ step method that can assist you to maximize your time so you can start and run your online business. TWO ­STEP PROCESS FOR MAXIMIZING YOUR TIME Step One For you to free up your time, the first thing you must do is know how you spend your time each day. Time is something that we all get equally: 24 hours in a day and 60 minutes in an hour and we all spend it the full 24 hours in each day doing something. You must take note of how you use your time. For a couple of days to up to a week, record everything you do and how you use your time. Step Two Aft