Here’s everything you need to know about Google Trends data (and how it works)… When I started writing this article, I realized there is some confusion about Google Trends data across the internet. Many people think that the trend curve is the direct representation of the query’s search volume over time (like the one you can see in Google Keyword Planner tool). That’s not exactly how it works. Let me show you the trends graphs for the keyword “flowers” in Google Trends and GKP tool: SIDENOTE. You can no longer see such graphs in Google Keyword Planner unless you’re spending a certain amount on AdWords ads. As you can see, they look quite similar, but they’re not identical. While Google Keyword Planner shows absolute search volume data, Google Trends shows the relative popularity of a search query. Here’s the explanation from Google Trends Help Center : Trends adjusts search data to make comparisons between terms easier. Each data point is divided by t
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