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Yesterday I had the pleasure of meeting two very special people in my life and business. For the last 10 years I’ve worn many hats in my business. From trainer to marketer- product developer- copy writer- editor-customer service and everything in between. I outsourced a little bit but mostly handled everything myself. You see, I thought If I didn’t do it all myself, I wouldn’t be a good business owner or example to my clients or students. Being a Good Business Owner Doesn’t Mean Doing it All Yourself Boy was I wrong about the way I was handling my business. The whole reason behind leaving my job and starting my business was to travel and be with my daughter. As I got busier, that freedom started to drift. The time I wanted to get back from my corporate job was slowly replaced with more “stuff” working in my business, not on it. What good was doing myself, Brian, or Hanalei to allow “stuff” to take all of my attention. That is not the Freedom...

Customer service is the key to keeping your business bubbling along, without this important element supporting your business you will lose customers as quick as your attracting them. CUSTOMER SERVICE USES There are many ways that customer service grows your business its the human element of just wanting acceptance and become part of the community in which could be as simple as welcoming the new member, or having the virtual assistant watching your new Facebook group that you have formed and being there to answer simple questions and comments. AMAZON - SHOPIFY - EBAY STORES These stores rely heavily on you the owner to have the best customer support possible to help keep people with quick response times to questions, to give login information and be responsive to reviews that they write to know that they are being heard. These simple steps are the way to have repeat customers that turn into raving fans that bring you more business. Doesn't it make sense to...

I want to share a story with you that I know will ring true for many of you that produce a shoe box full of receipts and pay big dollars for the CPA to make sense of the contents in the box. To be truthful I was using the shoe box accounting systems where friends would laugh as I opened the box carefully and shut it quickly to squeeze yet another receipt in. The box was full to the brim and I had made my way in for my appointment with the CPA and faced him with a large pad of paper in front of him as I tried to recall events, dates and different expenses I was trying to write off. Then the Accountant took off his glasses looked me straight in the eye and said "I am only as good as the information you give me!" "Just imagine in this room if I had the tax department sitting around the table would your stories satisfy him?" This truth hit me straight between the eyes I can still remember the sinking feeling when I thought that my poor record keeping w...

Branding Yourself Online . But the question is what name are you getting for yourself? What do I mean I can hear you say? Tell me this, what do you think when you watch an ad on the NIKE brand? You think of super fit athletes all in the sports that they are famous for each one of our sporting heroes all wearing NIKE shoes and clothing. Totally amazing, it even gets you a little excited to watch the ad to see who is featured…right? Coke ads are similar all featured with happy laughing teenagers having a great time together and you then associate having a great time while drinking Coke. I must see dozens of websites a day many of them have an idea in mind but its not reflected in their website or any of the social media platforms. The message is lost and disjointed and in a lot of cases I either have to ask what are you wanting to be known for as I can’t get what they are wanting to promote. Even stranger they get...

Slack is One Of The Best Essential Tools For Teams. What is Slack? Slack is a messaging app that works as a very effective collaborative tool, and brings together all of your team communication in one place. Slack offers real-time messaging, search and archiving for teams. It integrates with a number of external services and applications and comes with built-in sharing options, so that you can share your files or emails with anyone, either internally – within a team, or externally. Why Do You Need Slack? While it has only been two years since it was first introduced, Slack has become very popular with business executives in many Fortune 500 companies. It is easy to see why. The problem is with the nature of email. In the late 1990s and early 2000s, most of the email one received – 70% to 80% - was from another person. So much of the email communication received was important enough to be viewed. But now, only 8 to 10% of the emails one receives is really import...

If you’re still using Yahoo Messenger – Yahoo’s incredibly ancient application, you better start finding an alternative soon, as Yahoo plans to shoot the Messenger, no pun intended, on August 5, 2016. You can now switch to Yahoo’s new version of Messenger which is available as a part of Yahoo Mail’s desktop application, web app and as a smartphone app, or choose any of the more effective alternatives discussed here. Yahoo Messenger has a rich history behind it. It was launched in 1998 under the name “Yahoo Pager” – which goes to show just how ancient it was – and was a big deal in the late 1990s and early 2000s. Messenger was very popular with users in Asia-Pacific in particular. It also had a very strong following among oil traders and other investors, who used the app to exchange news and gossip on commodities prices. Yahoo Messenger’s traditional supporters have since moved on to bigger and brighter things such as Google Talk, WhatsApp and of course, Facebook; which...

  [New York City] – Darviny D, a leading lifestyle guru, artist, and a successful businesswoman who has created a popular online lifestyle brand, will be one of the 12 entrepreneurial women from around the world to be a part of the full-immersion branding and developing event “Media and the City”, to be held in New York from August 13 to 17, 2016. The event will be hosted by Rhonda Swan, a branding expert and co-founder of the Unstoppable Family and Freedom-Preneur Academy and creative media personality Bonnie Bruderer.  Media and the City  is open only to a limited number of highly successful female business owners and will be held at an exquisite, super-luxurious,  Gansavort  Hotel Groups property. No effort will be spared to ensure that the guests feel totally at home and are able to network and share ideas in a relaxed and convivial atmosphere. Swan and Bruderer will be joined by a team of guest experts who will tutor the twelve par...

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Branding can make or break a business, whether it is a large corporation such as Apple or Coca Cola, a B2B company, or for that matter, a small online store. Developing a branding strategy that gives you a leg up over the competition can make all the difference, especially in a crowded marketplace, where there is little to set you apart from your competition. It is branding that makes your product or service more than just a commodity. Branding decides whether a business survives or gets cast aside – not developing an effective branding strategy is one of the reasons for new startups to have a failure rate of 80%. So what is branding and how can your small business develop a brand that works? A brand is essentially a promise made by a business to its customers. Every business conveys a message through its branding strategy, about the quality and effectiveness of its products and services, and what differentiates its offerings from those of the competition. As a small busi...

Do you want to start up an online business but you are having a hard time to fit it in your busy schedule? Many of us go through this. We become overwhelmed and find it difficult to fit everything we need to do in the time frame we have available, it is all too hard!. If you are at that point in your decision making regarding starting your own online business, then make sure you read this article which will provide you a two­ step method that can assist you to maximize your time so you can start and run your online business. TWO ­STEP PROCESS FOR MAXIMIZING YOUR TIME Step One For you to free up your time, the first thing you must do is know how you spend your time each day. Time is something that we all get equally: 24 hours in a day and 60 minutes in an hour and we all spend it the full 24 hours in each day doing something. You must take note of how you use your time. For a couple of days to up to a week, record everything yo...